--- title: "Social Media Remarketing: The Ugly Truth and How to Use it to Your Advantage" description: Social media retargeting can get your campaigns easily seen. Learn more about its ugly truth and how you can use retargeting to your advantage. image: https://suppliers.findcourses.com/hubfs/socialmediaretargeting.png --- ** [![finfcourses.com logo | For training providers](https://suppliers.findcourses.com/hubfs/Provider%20Section%202.0/findcourses.com/findcourses_com_header_logo.png) ![finfcourses.com logo symbol | For training providers](https://suppliers.findcourses.com/hubfs/Provider%20Section%202.0/findcourses.com/findcourses_com_header_logo_mobile.png) ](https://suppliers.findcourses.com/) [![finfcourses.com logo | For training providers](https://suppliers.findcourses.com/hubfs/Provider%20Section%202.0/findcourses.com/findcourses_com_header_logo.png) ![finfcourses.com logo symbol | For training providers](https://suppliers.findcourses.com/hubfs/Provider%20Section%202.0/findcourses.com/findcourses_com_header_logo_mobile.png) ](https://suppliers.findcourses.com/)   **   # Social Media Remarketing: The Ugly Truth and How to Use it to Your Advantage [Rama Eriksson](https://suppliers.findcourses.com/insights/author/rama-eriksson)   ●   December 2, 2022   ●   [Marketing](https://suppliers.findcourses.com/insights/tag/marketing)    [![](https://suppliers.findcourses.com/hubfs/socialmediaretargeting.png) ](https://suppliers.findcourses.com/insights/social-media-remarketing-the-ugly-truth-and-how-to-use-it-to-your-advantage)   [Forbes](https://www.forbes.com/sites/forbesagencycouncil/2020/05/20/what-is-retargeting-and-why-is-it-important/?sh=1a57a1fa7212) reported that [92%](https://www.prnewswire.com/news-releases/study-92-percent-of-consumers-visiting-a-retailers-website-for-the-first-time-arent-there-to-buy-300390086.html) of people who visit your website are not yet ready to purchase. They may be interested, but are not yet ready to convert. This makes sense when you consider the marketing rule of 7—which assumes ***your prospects need to come across your offer*** ***at least 7 times before they will take action*** or even make a purchase.  Now, consider that the **average person sees between** [**4,000 and 10,000 ads**](https://webtribunal.net/blog/how-many-ads-do-we-see-a-day/#gref) **in a single day.**** **   Is your mind blown yet?   Social media [retargeting ads](https://www.facebook.com/business/goals/retargeting) allow your business to show targeted ads to users who have already visited findcourses.com/findcourses.co.uk and did not complete a conversion. (Conversion here could be something like fill in a contact form, download a file, etc.) **They were***** interested but were not yet ready***** to take action. **   **Retargeting provides additional points of contact **with your brand and service. When people know you better, the** likelihood they will convert increases**. In order to be noticed by your target customer, you need to first break through the clutter.  Facebook's algorithm now personalizes every ad for every customer, automatically— essentially, optimizing your ad delivery to get the most results for your ad budget.  Get your campaigns successfully seen. Follow industry best practices to designing **an effective social media retargeting campaign**.  As your business partner, we’re here to help!   [![Contact us ](https://no-cache.hubspot.com/cta/default/826425/de4db052-c8a5-4d91-b176-7b7934542a8a.png)](https://cta-redirect.hubspot.com/cta/redirect/826425/de4db052-c8a5-4d91-b176-7b7934542a8a) [![Read our Quick Guide to Retargeting](https://no-cache.hubspot.com/cta/default/826425/6ac3e0b8-74b5-4083-8345-81775094437e.png)](https://cta-redirect.hubspot.com/cta/redirect/826425/6ac3e0b8-74b5-4083-8345-81775094437e) ![Picture of Rama Eriksson](https://suppliers.findcourses.com/hubfs/Rama_author%20bio%20500%20x%20500.jpg) [LinkedIn](https://www.linkedin.com/in/rama-eriksson/) [Rama Eriksson](https://suppliers.findcourses.com/insights/author/rama-eriksson) Rama Eriksson is a Content Editor at findcourses. Her writing is complemented by 15+ years as a marketing professional. She brings her experience and curiosity to connect professionals to the right training to help further their goals. Originally from the New York area, Rama has lived in Stockholm, Sweden since 2010. #### You might be interested in [![The ROI of Combating Workplace Stress: Why Training Matters](https://suppliers.findcourses.com/hubfs/Untitled%20design%20(1)-Oct-29-2025-11-53-41-3462-AM.jpg)](https://suppliers.findcourses.com/insights/the-roi-of-combating-workplace-stress-why-training-matters) #### [The ROI of Combating Workplace Stress: Why Training Matters](https://suppliers.findcourses.com/insights/the-roi-of-combating-workplace-stress-why-training-matters) April 20 2026   ●   [Tips & Advice](https://suppliers.findcourses.com/insights/tag/tips-advice) [Professional Development Tips](https://suppliers.findcourses.com/insights/tag/professional-development-tips) [Professional Training News](https://suppliers.findcourses.com/insights/tag/professional-training-news) [![Meta Marketing Best Practices for Training Providers](https://suppliers.findcourses.com/hubfs/Untitled%20design-Aug-05-2025-01-29-57-5689-PM.png)](https://suppliers.findcourses.com/insights/meta-marketing-best-practices-for-training-providers) #### [Meta Marketing Best Practices for Training Providers](https://suppliers.findcourses.com/insights/meta-marketing-best-practices-for-training-providers) August 14 2025   ●   [Marketing](https://suppliers.findcourses.com/insights/tag/marketing) [How to Market Courses](https://suppliers.findcourses.com/insights/tag/how-to-market-courses) [![Training in the Age of AI: What Learners Expect in 2025](https://suppliers.findcourses.com/hubfs/Untitled%20design-Jul-17-2025-11-44-14-4029-AM.jpg)](https://suppliers.findcourses.com/insights/training-in-the-age-of-ai-what-learners-expect-in-2025) #### [Training in the Age of AI: What Learners Expect in 2025](https://suppliers.findcourses.com/insights/training-in-the-age-of-ai-what-learners-expect-in-2025) July 17 2025   ●   [Course Marketing Trends](https://suppliers.findcourses.com/insights/tag/course-marketing-trends) [![findcourses.com logo](https://suppliers.findcourses.com/hubfs/findcourses_com_106.png) ](https://suppliers.findcourses.com/) [![findcourses.com logo](https://suppliers.findcourses.com/hubfs/findcourses_com_106.png)](https://www.educationsmediagroup.com) [**](https://www.instagram.com/findcourses/) [**](https://www.linkedin.com/company/findcourses-com/) [**](https://www.facebook.com/findcoursescom/)